Posting job openings on social media doesn’t need to be a “post and hope” situation, especially if you’ve made social media part of your strategic recruiting plan. And while LinkedIn is often the first social media platform people think of when it comes to jobs, others have merit too, including Twitter. Understanding how to tweet jobs effectively is becoming more important for both internal and external recruiters.
Recruiting for jobs with tweets
Twitter is one of the top free ways to advertise job openings, especially when you make it part of an integrated social media recruitment strategy. Twitter offers opportunities to be creative in your posts, pair short messages with attention-grabbing images, and bring people closer to your employer brand:
- It’s a high-impact medium that can help you reach active and passive job seekers.
- Users who follow your feed might also retweet your job post, which expands your reach.
Below, we’ll examine three ways to help you get more out of Twitter recruiting. And we walk you through how you can automatically feed jobs from your ATS into Twitter.
What will job seekers see when they land on your job opening post? Will they click through to read the full opening? Read our white paper, “Your Brand as an Employer,” for in-depth coverage on how to maximize your recruiting efforts with effective employer branding.
As devices have gotten smaller, and our use of mobile technology has expanded, people are searching for jobs in ways that weren’t even possible a decade ago—all of which has led to a rise in mobile recruiting. But it’s possible to get people interested in your jobs in as few characters as possible, and begin utilizing Twitter as a key part of your recruitment strategy.
Here are three tips to help you do so:
1. Make content searchable, sharable, and memorable
Every day, millions of people engage with Twitter. They follow celebrities, retweet news, connect with friends, and post quips that explain the kind of day they’re having. It’s an active platform that encourages creativity and volume, and companies can loosen up a little—within brand, of course—when it’s time to recruit.
- Try to avoid jargon, or anything that comes across as internal-speak (like using acronyms that only someone who already works at your company would understand).
- Don’t try to say everything at once. At 280 characters per post, you have roughly 40 – 50 words to work with.
- Consider adding a unique job benefit to your tweet—something that will help it stand out. While “competitive salary” might not be unique to your job, “tuition reimbursement” could attract job seekers who want to continue their educations.
- Use keywords that will attract the job seekers you want. Are you hiring for your busy restaurant? Phrases like “line cook,” “sous chef,” or “bar manager” can help you attract the right candidates. Also, Google indexes Twitter posts. So job seekers can find your Twitter posts via a Google search.
2. Use job-related hashtags
Hashtags are essentially labels for specific pieces of content you share on social media sites. Using them is a way to help others who are interested in the same topic find your post. Using generalized hashtags such as #JobOpening, #Job, #JobSearch, etc., can be helpful when you’re posting a job opening. But they’re also just the start.
- Consider a hashtag for your location. It could be your state, city, or even a specific neighborhood. This will help people who are searching #restaurantjobs #Portland #PearlDistrict find you.
- Add a hashtag that’s unique to your company. This can be a powerful way to connect the job post back to your brand. You can also use a hashtag that’s unique to your recruiting efforts. For instance, #SmithHardwareHiring or #JonesConsultingCareers.
3. Link to the job posting
With Twitter, you can keep your recruiting engines running however you want, even it means posting something new about the same job three times a day for two-weeks straight. No matter how often you post, you’ll want to link back either to your careers page, or your post on job sites such as Glassdoor.com, or Indeed.com.
- Adding a link makes it that much quicker and easier for a candidate to apply, rather than have them fish around the Internet trying to find your job post.
- Because of the limited character count, you’ll probably want to shorten links. Several websites allow you to do this for free.
Using Twitter to tweet jobs should be part of your recruiting strategy
Job seekers are spending more time on their mobile devices looking for and applying to jobs than ever. Therefore, it’s increasingly important for HR and hiring managers to include social media in your overall recruitment planning—especially platforms like Twitter that let you post job openings at no cost.
myStaffingPro’s applicant tracking system can assist you with social media recruiting through links to corporate social media accounts, plus social apply options for job candidates. To discover more about how myStaffingPro can improve the candidate experience and strengthen your talent pool, send us an email or give us a call.