Ask any marketer about search engine optimization and they gladly go to into a dissertation on its benefits. Although marketing is talking purely about sales leads to the website, the same principles can be applied to attracting applicants to positions. Below is a quick guide to SEO and how you can apply it your recruiting process.
What is search engine optimization (SEO)?
According to Wikipedia: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. In “English”, this means that you attract people/applicants to your website for free.
How does SEO apply to Human Resources (HR)?
Recruiters can apply SEO techniques to job openings to increase awareness and distribution of job openings WITHOUT paying any job posting charges. Applicants can find search engine optimized job openings by simply going to a search engine entering keywords. Try going to Google.com and run a search for a position at your company. Does your opening appear?
What are the benefits of optimizing my job openings?
By applying SEO techniques to your career portal, you can reduce your spend on paid job boards while increasing your online exposure. The more “optimized” your job openings are, the higher they will be listed on the search results.
Are my job openings optimized?
Go to Google.com and search for an opening at your company. Although your opening might not appear on the first page of the results, it should appear somewhere. If you do not see your opening, or need a little assistance, please contact us and our SEO Specialist will review your career site.