Please Stop: You Are Ruining My Brand

While surfing the web, I came across an article on CNN about Abercrombie and Fitch asking MTV and “The Situation” to please stop wearing their clothes on “Jersey Shore” for fears of the negative impact on their brand.

“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image,” the company said in a press release Tuesday (via CNN).

Immediately I started laughing and wondering why this was “news”. Then my marketing brain kicked in, and I wondered if “Jersey Shore” was promoting my company/product/service if I would embrace it or kick and scream all the way to the bank.  Granted, it would take some serious product placement cash to get them to talk about applicant tracking, but just stay with me here.

So, how does this relate to recruiting?  Everything!  Just run a Google search on employment branding, and feel free to dive into the 18m + entries.  Once you’ve finished that, please let me know:

  •  What do you want to portray as your employment brand and how you are going to influence it.
  • Are you working with marketing to create a strategy and maintain it?
  • Do you have your cyber sleuth readers, feeders, crawlers, and aggregaters configured to keep an eye on your brand on the WWW?

While I’m waiting for your responses, I’m going to start working on my GTL.

GTL: The process of staying fresh and mint. Stands for “Gym, tan, laundry.” Must be done everyday to achieve maximum potential. Side effects include fist pumping. Coined by the eloquent Mike “The Situation” Sorrentino from MTV’s ground breaking Jersey Shore.  (Urban Dictionary)

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