If you build it, they will come.
If you build it well, they will stay.
Attraction is half the battle, but attraction is pointless if your career site is not sticky enough to maintain the candidate’s interest so that they apply. To increase application completion rates, Certified Usability Analyst, Jennifer Brogee, has outlined “10 Essential Strategies for Making a Career Site Usable, Not Confusable”. Brogee recently presented her strategies of:
- Being accommodating
- Showing your true colors
- Making it easy to apply now
- Delivering clear and relevant job information
- Outlining expectations
- Collecting only what you need at each step
- Keeping forms small
- Giving progress updates
- Following up often
- Building a relationship
To learn more, please go to http://usability.mystaffingpro.com to access her recorded presentation and PowerPoint slides.