Social media offers a direct channel between candidates and hiring managers, and the use of social media to develop a strong candidate pool is an emerging trend. According to a recent case study of social media and human resources activity, “59 percent of all the social media recruiting that happens every month takes place on LinkedIn.”
LinkedIn connects candidates to hiring managers and measures the connections between them. This relationship reduces time, money, and effort spent pursuing the validation of references; rather than calling other sources the hiring executive does not know, they instead rely on known, trusted contacts being able to vouch for experience outlined on a résumé, or at least verify the credentials of a reference by looking at that reference’s own LinkedIn profile and contacts. This relationship translates to less time spent pursuing a candidate who may turn out to be a poor long-term fit, despite excellent up-front credentials. Thus, social media is a mechanism that reduces turnover by providing relationship tools to verify references.