Is Your Recruiting Process Helping You Attract Top New Talent?

Recruiting new talent for your organization is a vital function for any growing company. Attracting new talent doesn’t just help ensure that key positions are filled and your staff is maximizing productivity. It’s also a means for gaining a fresh perspective and infusing new energy and insights into your workplace. But the standard recruiting practices of posting a job and vetting resumes may not be enough to draw in star performers. Leveraging the latest technology and finding unique ways to engage prospective applicants can help attract top candidates. Here’s a closer look at several strategies that can help you attract new talent.

Streamline Your Recruiting Process with Technology
Many candidates are looking for companies that have a streamlined recruiting process designed with applicant ease in mind. A good process not only helps attract the best candidates, but it feeds into a great candidate experience. Vetting resumes, scheduling interviews, managing feedback loops, and prioritizing communication become less time intensive. One important aspect of this process is optimizing for mobile technology. Many candidates want to be able to review company information, look at job descriptions, and apply from smartphones and tablets. Features such as LinkedIn integration can also help, by allowing candidates to apply in fewer steps. Evaluate your recruiting process for inefficiencies, and look for gaps where a high quality enterprise-grade applicant tracking system can help.

Leverage Social Media and Specialized Job Boards
Social media channels can help you reach new candidate streams, beyond the major job boards or your own company’s career site. Find ways to promote your company’s open requisitions on professional social networking sites such as LinkedIn. Encourage your recruiters to use social media to network with prospective applicants, and to share job opportunities with targeted industry groups. Another strategy to reach deeper into candidate pools in specific fields is to look for industry-oriented job boards. Professional associations can be a good source of candidates with these factors in mind.

Prioritize Training and Development
Great talent is on the lookout for companies that prioritize training and development. Training and development can run the gamut from strong internal training programs, management development tracks, and a willingness to sponsor appropriate outside training for key staff. Candidates are seeking companies willing to invest in their careers and provide a clear growth trajectory, insomuch as possible, is very attractive.

Emphasize Benefits and Work-Life Balance
Compensation is important when candidates are considering your company. But being known as a business that offers great benefits or prioritizes work-life balance can also help attract new talent. Consider featuring top-level information about your benefits plans on your company’s careers page, and be sure to have details that you provide to applicants before they’re considering a job offer. If you offer work-life balance benefits such as onsite daycare, flexible schedules, or the ability to work remotely, promote these as they can be major selling points.

Attracting new talent to your company has numerous benefits throughout the organization. By developing a streamlined process, using a quality applicant tracking system, and reaching out to candidates through social media and specialized job boards, your company will be well on the way to attracting star performers.

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