Brand Presence in a Job Posting: Give Your Brand a Shout

Anonymous job postings: we’ve all seen them. Some of us have even replied to them. Maybe one or two of us are using them right now as a recruitment tool. Sometimes, a company decides to use a third-party recruiter, and the recruiter’s brand appears in the job posting. Or the recruiting software you’re using doesn’t let you integrate your brand into the job application.

Whatever the case may be, we’re more interested in the other side of the story today: putting your brand forward in a job posting, and helping job applicants connect with your company.


Here are three reasons why having brand presence in a job posting can matter.


  1. Job seekers don’t always know your brand when they’re applying for a job. In fact, many may be discovering your company for the first time. And even candidates who know your brand may have no idea what it’s like to work there.

In addition to the items traditionally found in a job posting, consider sharing details of what working there is like. Start with the perks and quirks that make your place of business unique. Bike racks on the walls in a LEED-certified office? Let your applicants know this.

As you build from listing the perks, you may wish to include links to your company’s blog and, if it applies, your social media pages—places where the message is a little more personal.


  1. Whether an applicant is new to your company, or has been a fan for years, the presence of your logo may convey more than you know. This visual cue can prompt everything from recognition to inquiry, and plenty in between. If you’re going to truly give your brand a shout out, the logo should be there. If it’s possible, go beyond the logo on the visual side: include company colors, images, and fonts that are consistent with your existing brand presence.

In addition, you may wish to make the tone of your job post mirror what a job applicant would find on your website, and in your blog articles and social posts. While you’re not trying to sell them a product or service in a job post, you ARE trying to sell someone on the idea of working at your company. Be sure they get the feel of your brand through the writing voice.

In our earlier Art of the Auto-Reply article, we offered a few tips on writing voice and style: use an active sentence structure; keep sentences short and conversational, etc. The rules apply here as well. Above all else, remember that you’re writing to another person. Therefore, they shouldn’t feel like they’re reading a text book, or trying to understand quantum physics when they’re reading your post (unless you’re hiring a quantum physicist).


  1. As you review your post, be sure to get out some paper and a pencil, and tally your score. Score? Yes! You’ll want to hit the high marks on the following:
  • Why would someone want to work for your company? Has your job post clearly shown and explained it? What more could you share?
  • What perception does your job post create about your company? For instance, if your company prides itself on a “casual environment,” does the post show this? And if it does, can you show this more directly?
  • Have you given job applicants enough reason to delve deeper into your brand? Will they want to visit your website? Are they inspired to move to the next step, and either fill out an application or submit a resume?

When all is said and done, you want your job posting to encourage applicants to take things to the next level, whether that means applying for the job, forwarding the post to a friend, or thinking highly of your products. Let the brand itself do some of the heavy lifting to guide them along.


myStaffingPro Releases Job Application Branding

myStaffingPro is an enterprise-level applicant tracking system for HR professionals that helps simplify your recruitment process. You can create job requisitions, then blast them across online job boards, social media, and your own personalized career portal. For your hiring manager, it’s as easy as clicking a button!

Company-branded job applications are now available with the myStaffingPro ATS system.

Let your company’s unique look, feel, and voice show on your job applications. And give job applicants more ways to discover and connect with your brand.


Contact myStaffingPro


Zen and the Art of Filling a Job

You know the job opening your company needed to fill yesterday? How much longer can you and your company wait until yesterday finally catches up? A week? Two weeks? A month? Chances are, it may be at least a month, and then some.

In fact, according to one recent study, it could be as many as 52 days until you fill your open position. That’s nearly a full work-week longer than it took companies to fill openings less than a decade ago.


Why does it take so long to fill a job opening?

The reasons can vary. Some claim it’s a thinning talent pool, while others point to greater competition, or the fact that job candidates have more options than ever before. Whatever the reason, one simple fact remains: the longer a position stays vacant, the more stress on your business and existing workforce. Either your current employees must pick up the slack, or the work simply goes undone.


Where are the bottlenecks in the recruitment process?

Many professionals point to the interview process as the main culprit. On average, the interview process takes 24 days from start to finish. Add background checks and screenings to the mix, and even after you’ve narrowed candidates down to a handful of applicants, it can still be a slow, uphill battle to fill the position.


So what can a company do to fill jobs faster?

We’ve constructed four “Zen-like tips” to help you find serenity now when it comes to filling your open positions.


  1. Start within. Sometimes the “peace of mind” you’re seeking is already at your company. As an early step in the hiring process, reach out to your existing employees and let them know about the open position. This will give employees who want to move into a new position a chance to apply.

It also gives hiring managers an opportunity to look into the future with current employees, and develop succession plans involving internal moves. Additionally, it gives current employees a chance to share news about the job opening with friends or former coworkers they believe are a good fit for the position and your company.


  1. Clarify your intentions. In the past we’ve touched upon how to write a job post like a pro. While the old adage suggests that there’s strength in numbers, a job post that attracts “more candidates” is only successful if it’s attracting a large pool of qualified candidates.

If sifting through the onslaught of applications is part of the slow-down effect, go back to the post itself. Be sure you’re clearly specifying the demands of the position, as well as the skills and experience needed to attract the best candidates.

And while we’re at it, have you filled out your own application yet? We’ve written about this in the past as well. It’s true that your application needs to get the right information. But for your applicant, it shouldn’t feel like they’re slogging through War and Peace (unless you’re hiring a professor of Russian Literature). Along these same lines, keep an eye out for an upcoming post about the reasons candidates abandon job applications mid-stream.


  1. Focus your gaze. Even though we’re talking about speeding up the hiring process, it’s okay to be picky. After all, when you finally fill the job that needed to be filled yesterday, you want to be sure your new hire will be the best fit tomorrow.

Earlier we mentioned that the interview phase is one of the biggest bottlenecks in the hiring process. Here are a couple of considerations as you focus in on the “best candidate.”

  • Take steps before you start interviewing to help you narrow your choices. If possible, conduct brief phone or video conference screenings to get your top 10 list down to a more manageable 5.
  • From your top 5, return to their resumes and job applications, and consider what they shared on the phone. Can you narrow your top candidate list down to 3? Keep in mind that when you add a few strategic steps early, you may actually save time on longer steps later.


  1. Let it flow. Make sure the hiring process runs smoothly from person to person. Every company has its own process of hiring process approvals. Find tools and systems that alert different members of your hiring team when it’s their turn—whether it’s a task for an administrator, or a member of the executive suite. This will help make sure the next step doesn’t become a lost “to-do” on someone’s calendar.

And speaking of steps, remember the journey of a thousand steps. In the end, you may not be able to fill your open position yesterday. But when you reach out to your existing resources and employees, clearly communicate what you’re looking for in a new hire, and make changes to push through any bottlenecks in the process, you will make things a little easier for yourself and your company when it comes to filling your present and future job openings.

Ready to bring inner peace to your hiring process?

The length of the hiring process can be maddening for executives, administrators, hiring managers, HR professionals and job candidates alike. Companies are increasingly looking for software solutions to speed up the process.

myStaffingPro is an applicant tracking system that creates powerful workflows that alert the next person in the process to take action—so your hiring managers aren’t left wondering if they’ll ever get that new employee on the floor.

Contact a Staffing Pro Today

Does Your Job Application Have Abandonment Issues?

What if you knew that within the first hour of posting a job application, ten candidates started filling the application out? Pretty good, right? But what if we told you that six of those candidates QUIT filling out the application halfway through?

Recent statistics suggest that this is what’s happening: as many as 60% of applicants quit filling out an online job application right around the mid-point. If the number sounds high to you, many hiring experts suggest that the actual rate may be even higher. And their reasoning is simple: candidates often get turned off when a job application is either too long or too complex.

Doesn’t a long job application “weed out” weaker candidates?

Once upon a time, hiring professionals believed that a longer job application was better. As they saw it, the long job application helped screen candidates who were either less qualified, less motivated, or both. Even today, some recruiters and hiring managers still trust this model. But for job seekers, the opposite is often true.

When an online job application is too long or too complex, employers may lose out on job candidates from across the talent pool.

Today’s job seekers are well-aware of how valuable their time is. In an online environment, they expect job applications to keep up with the medium itself.

  • They want to be able to complete job applications in real-time, rather than having to save and return to them later.
  • They want online applications to function in a web-friendly way, from how it looks on screen, to how it works across devices (laptops, tablets and phones).
  • They don’t want to deal with redundancies like multiple log-ins, keying or pasting information from their resume into the application, or answering similar sounding questions as they scroll from page to page.


Previously we’ve written about the importance of testing your own job application. It’s a great way for you to determine if you’re asking the questions needed to find the best candidates for the job.

Here are additional questions to ask yourself when you’re creating or revising a job application. When you avoid these red flags, you can help keep candidates engaged with the job application process from start to finish—and may lower your bounce rate accordingly.

  1. How many questions does your job application ask? The recruitment company Appcast found job applications of 25 or fewer questions have twice the completion rate than applications with 50 or more questions. If the goal is to encourage candidates to complete your online job application, fewer questions is often better.


  1. Is your application redundant in any way? Ensure the application doesn’t ask unnecessary questions that will solicit similar answers.


  1. Is your job application smartphone-ready? Across all demographics, smartphones are becoming more ingrained in our lives by the day. When your job application is smartphone-friendly, you may reach a wider range of job applicants and allow them the ability to fill out your application at a time that’s right for them—whether they’re taking public transportation between job interviews, sitting in a café, or are in the lobby of a movie theater during the coming attractions. Don’t believe us? As one study puts it, mobile recruiting is becoming the “new normal.” And this starts with the job application.


As you continue to refine your job application, remember the ripple effect it sends across your entire organization. As we pointed out in a previous post, it takes an average of 52 days to fill an open position. This gap in your org chart may put serious strain on existing employees and the company’s bottom line.

One way to begin bringing this number down is to increase the number of qualified applicants who finish your job application.

Ready to automate your application process?

myStaffingPro’s application tracking software gives you tools to create powerful, easy-to-fill job applications. Candidates can pre-populate fields via social apply or resume parsing, cutting their application time and increasing your application completion rate. On-the-go candidates can even fill out applications via mobile devices.

Our support and integration teams are based in the U.S., and will configure your software to fit your unique process and needs. Our solution even includes candidate support, so applicants with technical questions can contact us with software issues—instead of their potential employer.


Contact a Staffing Pro Today


The Art of the Auto-Reply: Responding to Job Applicants


If you read our earlier “Test Your Own Job Application” article, then you know that the last step of the test involves the auto-reply message. To some, the auto-reply is a small formality. Not to us. Let’s go deeper into the auto-reply to review ways to connect with applicants.

Yes, your auto-reply message to a job applicant matters—maybe even more than you think.

Consider the applicant’s point-of-view for a moment. If they’ve applied for a job via your automated system, they’ve probably spent some time on your website, got to know the facts about your company, and perhaps even started following your company on social media. They’ve decided that things look and sound like a good fit for their next career move.

Most likely, up until the moment they click “send” on their job application, it’s been a one-way relationship. The auto-reply will be the first time the job seeker has received anything from your company back to them.

Sure, a generic auto-reply is acceptable, but you can also use it as a way to differentiate your company. According to a recent report on HR recruiting trends, company culture is the #1 thing candidates wish they knew about your organization before they accept a job offer.  Why not use this opportunity to make a great first impression?

The auto-reply tells job applicants that there’s a human on the other end of the process.

Whether you’re reviewing an existing auto-reply, or creating a new one, now is a good time to consider your language and tone. If your marketing department has developed brand guidelines, by all means consult them before writing your auto-reply. If you have a copywriter in your organization, reach out and have them assist in the development of your auto-reply content.

Short of that, there are a few ways you can keep the tone both personable and professional.

  • Opt for an active sentence structure, rather than passive. (Active: “We have forwarded your email…” Passive: “Your email has been forwarded…”) The active voice is warmer, and has a little more personality.
  • Keep sentences short and conversational. For example: “A member of our HR department will be in touch,” as opposed to, “Shortly each applicant will be receiving an email reply from a member of human resources division.”
  • Provide some general information about what happens next in the process. Job applicants will appreciate having a sense of next steps. An example may read like this: “Expect to hear from us within the next two weeks. We will provide you with an update of your application status at that time.” And if you go this route, remember that white space is your friend. Compose your note as a series of stand-alone sentences, rather than a blocky paragraph. Your readers will appreciate the chance to scan.

Here are a few other ways you can make sure your auto-reply to job applicants is working for them and for your company.

  1. Personalize the message as much as possible. Depending on your email configuration, and how your auto-reply is synched up with the job application, you may be able to personalize your auto-reply by including the candidate’s name, and the job title they’ve applied for in your reply message.
  2. Include ways for applicants to find out more about your brand. Not all of your job applicants will have started following your company’s social media feed, signed up for your e-newsletter, or read the last blog post. The auto-reply is a great way to invite them to do so. Include social icons, links to your website, or e-newsletter buttons in order to deepen a potential employee’s connection with your company.
  3. Add a small degree of professional networking. Include links to other job posts, and provide them with a way to forward posts to friends or colleagues who might be interested.

 More than anything, remember that the person on the receiving end is connecting with your company—quite possibly for the first time. While an auto-reply is automated, it’s still a chance to show that your company is human.

Test Your Own Job Application: And See Things Like a Job Applicant

Almost everyone, at some point, has filled out a job application. Maybe it was for a summer job, or a retail position—or perhaps your current role started when you completed an application through an automated hiring system.

Filling out a job application typically isn’t a memorable experience.

The act of filling out a job application suggests that an applicant is looking for a change, or a new start. Maybe they’ve been in the job market longer than they’d hoped. They might be dealing with stress or anxiety. They also might be very excited to be applying to what sounds like their “dream job.” Whatever the case, it’s important to consider an applicant’s point-of-view when creating a job application process.

Getting beyond the application itself, remember that this could be their first interaction with your company. Even if they don’t apply now, you still want to create a connection.

Our point: keep sight of the applicant’s experience. One of the easiest ways to do so is to fill out your own job application.

When you fill out your own job application, you gain and entirely new view into the experience.

No matter the industry or career, job applications should gather information required to determine if the applicant is qualified for the position. A best practice is to review your application with legal counsel to ensure you are not asking questions prohibited by local, state or federal law. With that said, you can still tailor your application and process in ways that improve the experience for job applicants.

If you’re using an automated hiring system, here are some steps to help you test your job application process:

  1. First, set up a personal email account, or create a new one if you don’t want to use an existing one.
  2. Apply for one of the jobs that’s listed on your company’s automated hiring system.
  3. As you apply, take notes, and consider a wide range of questions.
    1. Are you asking the right questions to get the information you need? Will an applicant’s answers help you decide whether or not to take them to the next step in the process? Can they communicate their talents, and explain how they’ll fulfill the demands of the position?
    2. Can you automate the process? For instance, can your system automatically pull data from sites such as LinkedIn, or from an applicant’s resume or online portfolio? If so, does your system format their information in a professional way? Or does it take an applicant even more time to re-format the info? In addition, are applicants able to upload or write a cover letter that explains their interests in your job, and why they’re a good fit?
    3. What does the application say about your company or your department? Does it “look” and “feel” like your company and brand? Is your company’s logo on the application? Have you included your colors and fonts? Does the application reflect your marketing?
    4. Finally, how long does it take to complete the application? Studies show that longer applications lead to lower completion rates. You want your applicants to feel like filling out your job application is a good use of their time.

Once you’ve completed the job application, the testing process continues.

After you click “send,” it’s time to test the auto-responder:

  1. Do you receive an auto-reply message right away? Do you even get one?
  2. How does the auto-reply message read? Is it too formal? Not formal enough? Does it match the tone and voice of your brand? (Keep an eye out for our upcoming “Art of the Autoreply” post, which will dig deeper into the auto-response message.)

While there’s no one-size-fits-all template for the “perfect application,” here are three tips to consider as you reevaluate your own job applications:

  1. Ask questions that fit the job, and build the application accordingly. In some fields, professional experience is the most important factor; in others, education or required licenses matters more. The right mix, depending on the job, will help your applicants provide the information you need.
  1. Strike a balance. You want job applicants to feel that your company respects their time. Create questions that flow into one another, and use multiple choice questions, as well as “click all that apply” options where you can. Remember: a job application that takes a few minutes to fill out will drive a higher completion rate than one that takes an hour!
  1. Be consistent in your style. The tone should fit the voice of your company and brand, and reflect the atmosphere of the department that’s hiring. Along these same lines, consider ways to improve the interface so the process is as user-friendly as possible. An interface that is easy to use—and reflects the company’s personality—will help job applicants move through the application quicker.

Ready to automate your application process?

myStaffingPro’s application tracking software gives you all the tools to create powerful, easy-to-fill job applications. Candidates can pre-populate fields via social apply or resume parsing, cutting their application time and increasing your application completion rate. On-the-go candidates can even fill out applications via mobile devices.

Our support and integration teams are based in the U.S., and will configure your software to fit your unique process and needs. Our solution even includes candidate support, so applicants with technical questions can contact us with software issues—instead of their potential employer.

Contact a Staffing Pro Today

Employee’s First Day: Stay Focused on Flexible

When we think back to memorable firsts, we tend to file them in one of two camps: memorable for good reasons, and memorable for reasons that are not so good. When it comes to a new employee’s first day, you definitely want them to file the day in the “good” category. After all, an employee’s first impression will extend into his or her tenure, for better or for worse. In many cases, a positive experience on the first day is one of the keys to retaining an employee—which may translate to savings on the cost associated with training replacements.

In our earlier onboarding article, we talked about how important the first day is—as well as the days that come before and after. We’d like to put the spotlight back on the first day, and look at a few ways to make Day 1 the good kind of memorable.


  1. Make it personal for you new employee at the start

There will be big and small essentials for sure—from helping them find their way around, to using the fob or badge system, to finishing paperwork and more. As you power along, just remember that the first day can set a lasting tone. So remember the personal touch:

  • Meet them when they arrive, or assign others as their “welcoming committee.” They’ll appreciate the gesture.
  • As you show them around, ask if there’s anything they want to see or do first. Perhaps they need to get clarity about something, or are excited to see their workspace. Maybe they want to meet the team. Conversely, they may want to enter quietly with as little hoopla as possible. Keep checking in, and let them have a voice in the process.


  1. Hit high marks on the details

Being buttoned up isn’t just about appearance. Leave a lasting impression that your company cares about the finer points, and make sure the details are dialed in:

  • Have their workspace set up and ready to go—this includes desk, phone and technology.
  • Continue to follow their lead as you show them around, and introduce them to co-workers. Be sure they’re not getting too much too soon.
  • Make sure they finish up any essential paperwork. As we discussed in our onboarding article, it may be possible to complete some paperwork before the first day. If that’s not the case at your company, make sure they have time to read and complete new hire paperwork.


  1. Remember your first-day plan, but stay flexible

So much comes down to the personality and comfort of your new hire. Maybe you generally take new hires out for an offsite team lunch, but your most recent hire is more introverted, and would rather plan a team lunch for another time. Again, follow their lead. Whatever you do, don’t create the impression that you’re forcing them around.

Other ways to stay flexible include:

  • Be conversational and intentional. Don’t just ask how it’s going—actually adjust per their feedback. If they want to slow things down—or speed things up—adapt as you can.
  • Pass the baton and share the load. In some offices, it makes sense to assign a peer partner to lead your new employee on their first day. In others, it’s easier to have team members take on responsibilities during the day. Decide what’s best for your company, and shift gears if you have to.


  1. Encourage your new hire to jump in right away

Is there a better way to feel valuable than by rolling up your sleeves and contributing? Being part of the work at hand is perhaps one of the best ways to get someone excited.

  • Depending on what type of business you are, invite your new hire into a group brainstorming session. Maybe you’re in the middle of reorganizing your retail space, are considering new front desk software, or are coming up with a campaign pitch. Include your newest hire to participate at the level that’s comfortable for them.
  • Give them a task that’s in their wheelhouse. Maybe your new hire has a great eye for detail, amazing organizational skills, or is a sharp editor. Ask for their input on a project that’s midstream, or give them a chance to review and markup a document that’s ready to go out. They’ll appreciate the opportunity to sink their teeth into something real.


  1. Check in before your new employee heads home after their first day

Remember, even though the first day has its own tenor, it does not happen in a vacuum. With about an hour left in the work day, make sure you check in with them one last time.

  • Ask for any last pieces of feedback they may have been waiting to share, or that has just occurred to them.
  • See what their highlights were, and don’t be afraid to ask for critical feedback as well.
  • Make sure they feel like they’re equipped with the tools and supplies they need, and find out if they have questions about processes around the office or work environment.
  • See if there are any lingering issues, or things for which they need more clarity. If it’s too late to get these answers before EOD, set them as the top of the next day’s agenda.

In the end, you want the first day to go as seamlessly as possible. By giving your newest hire every opportunity to be seen, heard, and involved, the day will fly by, and will help to set a successful tone.


Make Onboarding Easy with myStaffingPro

Many companies are turning toward software solutions to assist them with the technicalities of the onboarding process. This allows your HR team to focus on the human part of onboarding a new employee, while paperwork is completed through an efficient, easy-to-use system that most employees can use with little to no assistance.

myStaffingPro is an enterprise-level applicant tracking system for HR professionals. Through our software solution, you can recruit candidates, and seamlessly flow them through interviews, offers, background checks, and onboarding.


Find Out More About myStaffingPro


7 Steps to Hiring a New Employee: Recruiting to Onboarding

On March 15, myStaffingPro presented an hour-long, educational Bloomberg webinar by employment law lawyer, Tanya Bovee, and Paychex hiring experts, Jessica Hubbard-Davis and Grant McClellan, detailing the hiring process and potential legal cost traps for employers.

The webinar is now available for free, and makes an excellent, in-depth introduction to the hiring process for current and future HR leaders. Below are the primary steps of the hiring process addressed in the webinar—we highly recommend watching it in its entirety.

Watch the Webinar Now


       1. Write your Job Posting and Advertise

Job postings should be written with care—accuracy is essential.  Before writing an external job posting, you should write an internal job description, listing the essential functions of the position. Hiring managers should confirm the accuracy of those essential functions.

One you have that in place, review (or create) the external job posting, focusing on listing the day-to-day job duties and essential functions of the position.  Be sure to also determine the position’s exemption status under the FLSA and any applicable state laws, and list the status in the posting.

When posting your advertisement, be sure to list an accurate job title, explain the specifics for how a potential new employee should apply, identify your company as an EEOE, and target a broad geographic area and demographic mix. Job postings should also be written in such a way as to avoid screening out protected classes, and should be in compliance with applicable ban-the-box legislation.


       2. Prescreen Applications

Once job applications and resumes begin to arrive, it’s time to begin sorting them.  Review your job posting and look for candidates that have experience that matches the job duties and functions you listed.  Note that it’s important to have a signed employment application from potential new hires in addition to a resume (even though it often duplicates information). Be sure to use an employment application that has been reviewed for compliance with applicable laws.

Most employers follow up job-posting-to-resume matches with prescreen phone interviews. Prescreen phone interviews should last approximately 10-15 minutes.  You should ask the same questions to each applicant so that you can compare answers.  Be sure to avoid inquiries that could screen out protected classes. When taking notes during your phone interview, do not take your notes on resumes or application forms.


       3. Conduct Interviews

After you’ve further narrowed the field of applicants during your prescreening process, you’ll want to conduct structured in-person interviews with potential employees. Start by deciding who will be conducting the interviews, and where they will take place.  Review job descriptions and applications before the interview.  During the interview, all your questions should be job-related and generally open-ended.  As your interview is ending, inform the applicant of the next steps in the process, and don’t make any promises.

Some questions you can ask job applicants about are:

  • Reasons for leaving a previous job
  • Work schedule
  • Previous work experience or anything about their previous employer
  • Career interests
  • Their past job duties and training
  • Their education and qualifications related to the position
  • Any job-related professional associations they belong to


Some questions you should avoid asking a job applicant:

  • Age, date of birth, religion, race, sex, nationality, or genetic makeup
  • Marital status
  • Number of, or ages of children, or childcare arrangements
  • Loans, financial obligations, wage attachments, or personal bankruptcies
  • Arrests or convictions
  • Disabilities, past injuries or diseases


Once the candidate has left the room, it’s a good practice to immediately review any notes you took during the interview, complete an employment interview evaluation, and verify whether answers a candidate gave match key facts.

Some job positions may require other forms of evaluation, like assessments.  If that is the case, be sure to seek legal advice before performing any testing. You’ll want to ensure that your assessments comply with anti-discrimination laws.


       4. Make a Hiring Decision

Hiring decisions are a human process, but there are still some basic questions you should always ask before making a job offer to a candidate.

  • Do you have enough information or do you need to schedule second interviews?
  • Is the candidate qualified to complete the essential functions of the job? If not, could they do so with an accommodation?
  • Does this person seem to be a good fit with the company and its culture?
  • Did you check their references, and did they confirm the candidate’s qualifications?

Take your time in getting to “yes” with all your questions.  It’s estimated that the average cost to repair a bad employment decision is 1.5 times the cost of that employee’s salary.  Your employees are your company’s greatest asset.


       5. Extend an Offer

Once you’ve made your decision, it’s time for that exhilarating moment when you can offer your most qualified candidate a job.  It’s best practice to allow the hiring manager to extend the offer.  You should always follow up a verbal offer with a written confirmation. (That confirmation should not include a contract or guarantee of employment for any length of time.)

It is a best practice to include at-will disclaimer language as well.  If the offer is conditional based on completing a background check or drug test, this should be indicated. Employers are encouraged to consult with legal counsel when drafting offer letters or sending confirmations of verbal offers of employment. It’s also a best practice (and good marketing) to inform other candidates that you’ve extended an offer to someone else.


       6. Conduct a Background Check

Background checks are an uncomfortable, but valuable step to take after you’ve extended an offer.  Background checks must be job-related and compliant with applicable laws, including using a separate signed authorization to conduct the background check.  Other federal and state requirements will apply and the fines for non-compliance can be significant. Types of background checks may include criminal records, social security number traces, credit checks, or driving records, where permitted. Employers may consider using a third-party to obtain background reports, but should continue to be knowledgeable about the legal requirements of this process.


       7. Complete the Hire

Once an offer is accepted and background checks have been properly completed, it’s time to bring your employee to work. Completing the hire involves keeping, completing, and maintaining required documentation in compliance with federal and state regulations. This may include but is not limited to records of public advertisements, job applications, job orders, records relating to refusal to hire, W-4 forms and the completed Form I-9. Your HR team should also have an onboarding strategy in place, which includes completing paperwork regarding their compensation and benefits.


Keeping Track of Applicants 

If all the steps involved in hiring a new employee seem complicated and make you nervous, it’s because they are and they should.  Potential pitfalls underlie much of the hiring process. As companies grow and begin to hire en masse they look to technological solutions to automate the process and make the recruiting process more efficient.

myStaffingPro is an enterprise-level applicant tracking system for HR professionals. Recruit candidates, and seamlessly flow them through interviews, offers, background checks, and onboarding with our trusted software solution.

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Should Businesses Be Worried About Their Job Application Completion Rates?

Sixty percent of job seekers quit filling out job applications in the middle of the process. That’s a lot of drop-outs. But is that a good or bad thing?

One school of thought says you’re actually weeding out the bad applicants. Another says job applications rates are one of your most important HR metrics. Is either right?

The Psychology of Job Applicants

When a potential job applicant sees an opening and begins the process of filling out an application, they’re not necessarily committed to completing it. They have a lot of unanswered questions about the position and the company, and they might be in the early stages of researching a career move.

Whether or not they complete the job application can depend on a) how badly they want the job, b) how likely they think they are to get it, c) how much time they have and d) how difficult they think the application will be to fill out.

If we look at each of those items independently, we can start to see what kind of applicant might complete a lengthy application, and what kind might not

Are Desperate Job Applicants the Best Applicants?

You want a hungry applicant, right? Maybe. While a sense of urgency and follow-through might be strong qualities to have in an employee, it could also mean an applicant with a low skill set and mitigating factors that have left them unemployed for a long period of time. A difficult-to-fill-out application can weed out passive applicants who already have jobs, have a strong skill set, and who are casually looking for a change. That’s not a good thing.

Don’t Let the Job Candidates Make the Selection for You

Why not let candidates self-select? If a candidate thinks they’re a good fit for the job, and is therefore willing to fill out a lengthy application, wouldn’t you rather have them complete the application than the candidate that doesn’t? Again, maybe. The problem is, maybe that certification you’ve listed isn’t that important, especially if the candidate is a certified genius.

If a candidate doesn’t have time to fill out your application, then they’re going to be too busy to concentrate on their job, right? This isn’t necessarily an accurate assumption either. On-the-go people might be the very people you want in the position, especially if you’re looking for an outgoing sales rep or a high-level executive.

Meet Jill, the Employee That Didn’t Complete your Job Application

So let’s put these factors together and compare a fast application process versus a slower application process.

Let’s look at Jill, a sales representative who has been rapidly increasing sales at her current job, but was passed up for a promotion. She’s been discussing it with a friend at a café. Her friend goes up to the counter to purchase a latte. While Jill is waiting, she casually pulls up Indeed, and stumbles upon your job posting. It’s a perfect match for her job skills.

In Case A, there’s a social apply option, so that Jill can apply for your job in 5 minutes with her LinkedIn profile before her friend returns with her latte. She applies.

In Case B, Jill clicks on the apply button and sees a page that makes her fill in data manually. She doesn’t apply.

Bad Job Applications are Bad Karma

According to a recent recruiting trends report, the information candidates most want to know about a company when considering a potential employer are its culture and values.

Don’t make a bad first impression by asking job candidates for more information than you need up-front, or, worse yet, forcing them to double-enter data. When job candidates feel like their time isn’t being valued, they may assume you won’t value their time while they are employed as well.

Smart Applicants Want Smart Applications

Savvy, in-the-know job applicants generally want to see that your company is also savvy and in-the-know. If your job applications look like a throw-back from 1997, it may imply your company is also behind the times.

If you’re looking for engineers or professionals that understand the current market and user-experience, you’ll want to demonstrate that your company is also current.

How to Increase Your Job Application Completion Rate 

It’s a simple equation. The faster an applicant can fill out a job application, the more likely it is that they’ll do so: a five-minute application gets a higher completion rate than an hour-long one.

Most large and mid-sized companies use an application tracking system (ATS) to assist with creating, tracking, and submitting easy-to-fill job applications to career websites or online job boards. myStaffingPro is a premier ATS for HR professionals. Recruit candidates, seamlessly flow applicants through interviews, offers, background checks, and onboarding with our trusted software solution.

Contact myStaffingPro Today

7 Tips for Writing a Job Posting Like a Pro

7 Tips for Writing a Job Posting Like a Pro


1. Be Accurate First. Market Second.

Writing a great job posting is a far more complicated task than most people think.  A strong job posting is first and foremost accurate.  If your job posting is accurate, your future employee will know what’s expected of them before they’re even hired—laying the groundwork for success.  Meanwhile, an inaccurate job posting can lead to a poor applicant pool, and misunderstandings.

Job postings can be both a recruiting tool and an advertisement for your company. Once you’re sure you have all the facts correct, discuss with your marketing team whether the job posting is on-brand.  Most companies have brand guidelines that define their company’s voice and culture.  There’s no need to go overboard, but adjusting a job posting to fit your company’s style will help increase the likelihood that your new employee is the right fit.

2. Make Sure the Job Posting You Write Has All the Parts

A job posting need not account for every task that an employee might ever do.  On the other hand, it should absolutely list the basics, like:

  • Job Title
  • Type of Employment (Full-time, Part-Time, or Temporary)
  • Expected Hours or Shifts
  • Likelihood of Overtime or Weekend Work
  • List of General Responsibilities
  • Requirements and/or Preferences in:
    • Education
    • Experience
    • Technical Skills

3. Don’t Be Coy about Salary in your Job Posting

Many employers choose not to list a salary range when they write their job postings.  This makes sense if the salary of the job you are offering has considerable variance.  For example, if you’re not sure whether you want to hire someone junior-level with less experience and train them, or whether you’d like to hire someone more senior level who can hit the ground running—you might set a salary range to Depends on Experience (DOE) in order to capture both types of candidates.

Not setting a range for the sole purpose of trying to minimize salary, though, may not be the best strategy.  Savvy, busy professionals may not have the patience to submit an application without knowing whether the salary meets their expectations; and less qualified candidates might take the lack of a salary range as an indication that they can get in the door by keeping their demands low.

If you have a budget and know what level of experience you’re looking for, setting a salary (or  salary range) at the low end of your scale will help ensure a stronger—and more refined— applicant pool, while leaving room for negotiation if the applicant you want requests more.

4. Research Job Titles and Get Them Right

Job titles matter.  A writer is different from a content manager.  A director is different from a manager.   A CEO is different from an owner.  Because job boards like Indeed, or Glassdoor are so crowded with job postings, job seekers are quickly searching on the titles they think they fit, and ignoring other jobs that they might also qualify for.  Consider who you’re trying to hire, and what job title they might be searching on.  Consider less sophisticated titles for junior positions, and more sophisticated ones for senior ones.

5. Don’t Overdo It

While it’s important when writing a job posting to list the tasks and responsibilities that will take up the majority of an employees’ time, this can be done in a general way.  The digital format allows for longer job postings, but consider keeping them short and sweet so a potential candidate doesn’t pass them over.  Think of ways to shorten your posting.  For example, instead of writing, “posts status updates to Facebook, creates tweets for Twitter, and produces articles for LinkedIn,” you might simply say, “manages social media channels.”

6. Don’t Be Afraid to Change Your Job Posting

One of the advantages of digital communication is that it’s easy to edit.  If your needs change, or if you’re not pulling in enough (or the wrong kind of) applicants, don’t hesitate to edit or rewrite your posting.  Because search tools are so sophisticated, a simple word change can alter the number and types of applicants that your job posting draws in.

7. Broadcast Your Job Description Everywhere

The task of writing a strong job posting doesn’t stop when you save it to your hard drive.  Writing also means promoting.  Savvy recruiters post the job on dozens of job boards, and then promote those postings across their company’s social media channels.

If you’re a busy recruiter, you know how time-consuming the writing and promotion of a job can be.  That’s why HR professionals are turning more and more frequently to recruitment software to automate the promotion of their job openings across job boards and social media.

Ready to Automate your Job Recruitment Process?

Your applicant tracking system (ATS) may be the first thing a potential employee sees from your company.  Leave a professional impression with myStaffingPro, the premier ATS for HR professionals. Recruit candidates, seamlessly flow applicants through interviews, offers, background checks, and onboarding with our trusted software solution.

Contact myStaffingPro Today

5 Must-Attend Conferences for HR Recruiters in 2017

HR Recruitment and Talent Acquisition Conferences are a great chance to learn and become an expert in the industry, as well as network with like-minded professionals. myStaffingPro recommends 5 popular and well-attended HR recruitment and talent acquisition conferences taking place in 2017.


Talent Management Conference & Expo – April 24-26, 2017 – Chicago, IL
SHRM Annual Conference & Exposition – June 18-21, 2017 – New Orleans, LA
Linkedin Talent Connect – October 3-5, 2017 – Nashville, TN
HR Technology – October 10-13, 2017 – Las Vegas, NV
Recruiting Trends – November 29-December 1, 2017 – West Palm Beach, FL


*Talent Management Conference & Expo: April 24-26, 2017
Talent Management is the annual conference hosted by SHRM that focuses on recruiting and talent acquisition. There are over 70 sessions that cover a range of topics including compliance, recruiting, metrics and analytics, leadership, and engagement/retention. This is one of the premier conferences to attend if your focus is onboarding and recruitment.

There is also a great opportunity to table or learn about software solutions specific to the HR recruiting industry. At about 1,000 attendees, Talent Management is big enough to make it worthwhile for sales and marketing opportunities, but small enough to really focus on your talent acquisition specialty. This year’s central setting in Chicago should bring together a good mix of exhibitors and attendees from across the country.


*SHRM Annual Conference & Exposition: June 18-21, 2017
SHRM is the epicenter of the HR conference universe, with over 15,000 HR professionals attending. A large conference that is jam-packed full of events, attendees find themselves scrambling to see everything they want to see.

With over 200 sessions, the large crowd, and the huge conference hall, SHRM is perfect for both education, networking, and direct sales. This year the conference host city is New Orleans, which should make this year’s conference uniquely entertaining.


Linkedin in Talent Connect: October 3-5, 2017
LinkedIn’s conference catering exclusively to HR professionals in the recruitment and talent fields has grown to almost 4,000 attendees. This year’s Nashville location in early Fall looks to be another big-hitter. InTalent benefits from strong keynotes year after year, with excellent networking opportunities for up-and-coming professionals.

As you would expect, social platform giant LinkedIn also uses their conference as an opportunity to showcase their newest products and services.


*HR Technology: October 10-13, 2017
HR Technology is again poised as one of the largest gatherings of HR professionals again this year. Although the conference is called HR Technology, it’s focus is on the products and solutions that drive the success of HR technology, not necessarily the technology itself.

HR Technology is being hosted at the Venetian in Las Vegas, which adds to the sizzle of the conference. In its 20th year, HR Tech is a stalwart in the HR circuit.

This conference showcases many of the latest products and solutions in the HR industry, presented by companies across the U.S. Attendance at HR Technology was around 8,500 in 2016, with similar numbers expected for the 2017 conference.


Recruiting Trends Conference, November 29-December 1, 2017
Let’s face it, the West Palm Beach location of Recruiting Trends at the end of November is one of the better-looking destinations. Match that with the Talent Acquisition Tech conference taking place in the same space and this might be the year to attend.

Recruiting Trends is chock-full of peer-to-peer workshops and educational sessions that can help benefit your career. When you have a free moment, you’ll want to skip over the exhibit hall to see the technological eye-candy that Talent Acquisition will be hustling.

*myStaffingPro will be attending these conferences in 2017.