2011 SHRM Annual Conference – A Newbie’s Perspective

Last week, I attended the SHRM Annual Conference for the first time. While I have attended several conventions in other industries, it was very interesting to attend this one. The Human Resources arena covers a broad spectrum of individuals, both in personalities and in job description. I had a great time talking to people, getting … Continue reading 2011 SHRM Annual Conference – A Newbie’s Perspective

An Honest Assessment of Your Company’s Career Portal – Is it Frustrating and Confusing to Potential Applicants?

Anyone who has ever tried to search for a job online has probably experienced the "agony of defeat" more times than they've experienced the "thrill of victory". In fact, there are endless frustrations associated with the online job hunt, from finding the career portal from the corporate home page, to figuring out the job search … Continue reading An Honest Assessment of Your Company’s Career Portal – Is it Frustrating and Confusing to Potential Applicants?

Apply Awareness, Interest, Desire, and Action (AIDA) to your Employment Section

Just as your product information appeals to customers,  your employment section needs to create awareness, interest, desire, and ultimately an action (AIDA) from applicants. Below is an outline of how to achieve AIDA with your employment section: 1) Awareness: Attract the attention of the applicant What can I do: Attract the applicant to your job … Continue reading Apply Awareness, Interest, Desire, and Action (AIDA) to your Employment Section

Take the SEO Career Portal Challenge

According to Google's traffic estimator more than 200,000 searches are performed daily for the keyword "job(s)". Do you know if your job openings are currently displayed in a search engines results? Measure up your Career portal with the FREE myStaffingPro SEO Checklist! The checklist pinpoints features that career portals should include to achieve SEO. With … Continue reading Take the SEO Career Portal Challenge